BRAND ACTIVATION
Promotional and commercial assets
Our meticulous finishing and experience with high-value materials can deliver promotional and aesthetic models that look just like the real thing.
CAPABILITIES
With a broad range of model-making techniques and processes to hand, we can offer options to many different commercial sectors, from retail point of sale to pop-ups.
E.L.F. COSMETICS – ‘THE GLOW TOUR’ PROPS
For the launch of the latest shades in e.l.f.’s Halo Glow range, our Modelshop team supported MGN Events by producing the band for The Glow Tour – a pop-up activation that toured European capitals.
Fabricated and finished at 15:1 scale, each band member had it’s own instrument, colour-coordinated to the product shade and shipped with the band members in custom flight-cases for transit across the continent.
ANYVAN - BOX VEHICLES
As part of a Christmas Social media campaign, moving company AnyVan have launched a series of ‘box toys’ that can be easily constructed from leftover moving boxes, in an endeavour to keep children entertained and get creative during the festive period.
Designworks were asked to create the toy vehicles (an ‘Airbox A380’, the ‘HMS All A-Board’ & …the ‘Boxster’) made of leftover Anyvan moving boxes. Jumping at the chance, the Designworks team set about designing and model making the three vehicles.
Once each design was constructed we were able to produce DIY instructions so people could make their own versions at home!
FORD - MACH EAU FRAGRANCE BOTTLE
Promotional piece for the release of the new all-electric Ford Mustang and Ford ‘Mach Eau’ fragrance.
The model was created from 2D orthographic views of the original fragrance bottle, replicated in 3D CAD. The final model was made from a combination of machined Perspex and aluminium, with a translucent spray finish applied to the inside to give the illusion of the fragrance inside.
EE - GLASTONBURY ‘ROOSTER BOOSTER’
Wi-fi booster in disguise as a rooster to help wake the 200,000 guests of the historic festival.
Our design team conceived the eye-catching rooster design concept to be efficiently machined from timber, procured a suitable hen house and tied them together to deliver something that was on-brand, safe and importantly for that event; sustainable.
Thanks to the custom electronics concealed inside, the rooster provided not only a vital boost of wi-fi for the festival-goers, but essential reminders and information regarding upcoming artist sets.
FORD – PUMA ST REPLICA RC CAR
Built for an ad where it was to be raced against the real thing at Brands Hatch, we provided the replica bodywork of a 1:12 scale Ford Puma ST.
Built on a vacuum-forming with the same paint as the car itself, it was finished with hand-painting and finished with custom stickers and 3D printed wheels, complete with their own racing brakes.
GREY GOOSE - BOTTLE GLORIFIER
Elegant presentation piece for the VX edition of the product machined, chrome-plated, engraved and set on a branded stone effect base.
MIU MIU - CANNES SUMMER CLUB GAMES
A range of branded games to be enjoyed at a beachside Summer Club hosted by Miu Miu during the Cannes Film Festival. Provided in collaboration with Kennedy London, the games featured inlaid and engraved branding and the various materials and finishes colour-matched to the overall aesthetic of the event.
images: © Miu Miu / Victor Malecot